Tuesday, August 30, 2011

H+M joins forces with Elle.com

Starting today, eco-friendly clothing giant H+M will have items available for purchase on the fashion magazine site Elle.com for a limited time.

The fall collection including boyfriend blazers and '60s mod style sweaters can exclusively be found and bought on Elle's site. Since a few pieces were chosen for the project, some are on the verge of being sold out.

Though the Swedish retailer has stores worldwide, it has yet to launch a site to sell items to customers who prefer online shopping.

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