Commercials of songstress Taylor Swift applying NatureLuxe mascara by CoverGirl have dominated the TV screen lately, but with the mention of natural ingredients, is it really natural?From the ingredient list, the answer is no. It's a marketing tool to say keywords like "honey" and "beeswax" to convince consumers the product is natural therefore implying it's also eco-friendly and healthy.
But a touch of honey and beeswax doesn't mask the parabens in the mascara. The product contains ethylparaben and methylparaben, both chemicals considered endocrine disruptors by the Environmental Working Group.
CoverGirl revealed other products such as foundation and gloss balm under the line which also contain natural ingredients like shea butter and jojoba oil. The foundation doesn't contain harmful chemicals, but the lip gloss contains octinoxate, a low-level endocrine disruptor. The NatureLuxe Collection still ranks better than most mainstream cosmetics since it does contain various natural ingredients.
Though the chemicals create a low risk, some women may experience major health issues depending on other factors such as lifestyle and genetics, and the problems usually start with their cosmetics.
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