iMerchandise app simplifies fashion buying process

If you need to bring a top look to the masses, there's an app for that.

With the iMerchandise app, buyers can get the job done while never leaving their front row seats at a fashion show. As the model sashays down the runway, the buyer snaps a shot of the ensemble and can post it to Instagram or Twitter, make an order, and start a pre-sale, all minus the tedious paperwork.

The iPhone/iPad app comes with a built-in database with a few eco-fashion designers like Envirosax and Blue Pacific Fashion, and it can be tweaked to add and remove designers.

To file away photos, there's a section to organize the photos from each event and categorize the type of clothing/accessory as a jacket or handbag. 

Though perfect for buyers and boutique owners, frequent fashion show attendees can also benefit from having all their fabulous runway photos in one place and sharing them with the social mediasphere.