Need a red cocktail dress? Imagine a collection of red cocktail dresses pop up on your phone where it's easy to choose one and buy it in a matter of seconds.
Now it's a reality with the
CHIC-Finder app. The online shopper can search for a specific item with the results coming with the price tag and a button that goes straight to the webpage. Also, search terms like "organic cotton" and "tencel" can lead to items made with those eco-fabrics.
If the shopper finds something at the store, she can snap a photo of the item while the app finds a visually similar version and allows her to compare alternatives by style and price.
The app creates a profile through Facebook and Twitter, where users can follow other chic finders and brands like
Burberry and
Calvin Klein, along with some eco-friendly ones like
ASOS and
Vivienne Westwood.
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