Tuesday, December 20, 2011

CoverGirl ad for eco-mascara banned

The U.K. banned an advertisement for CoverGirl's NatureLuxe Mousse Mascara on claims of excessive Photoshopping.

The ad featured celeb spokesgirl Taylor Swift with dreamy skyhigh lashes that the U.K. Advertising Standards Authority said the ad was accused of making "superior performance claims." The promised "2x more volume" and "20 percent lighter" lashes were not accurate.

Swift's lashes were enhanced by Photoshop, but photo manipulation is used by many beauty ads.

Read my post on how CoverGirl's NatureLuxe line is not entirely eco-friendly.

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