Campaign supports precious metal in jewelry

Magazines recently have had the "I'm So Over Heavy Metal" campaign ads among their pages to discourage heavy metals such as nickel and lead in jewelry and instead buy palladium. 

Palladium Alliance International has launched the $8 million-dollar media campaign promoting the precious metal's affordability and durability.

Palladium is a silver metal usually used to replace platinum as an alternative to white gold. In recent years, it has become alluring because it's naturally silver in color and is stronger than other metals. It's also hypoallergenic. 

Some people experience skin irritations from heavy metals because of their harsh properties. Even some jewelers like MiaDonna & Co. also use 100% recycled palladium.