Model Lily Cole introduces jewelry line with sustainable rubber

Today, British model/actress Lily Cole introduced her jewelry collection with Sky Rainforest Rescue and Stylistpick made from sustainably sourced rubber from the Amazon rainforest.

The Sky Rainforest Rescue approached Cole on producing jewelry with sustainable rubber from Acre, Brazil, an area my organization works with on reducing carbon emissions from deforestation. Since rainforest-derived rubber will always be in high demand, the Sky Rainforest Rescue wanted to promote a way to extract rubber without harming the tree.

Rubber tapping in
Brazil. Image:
rainforestalliance.org.

Rubber tapping works with a tapper, who cuts the latex vessels of a rubber tree to allow the latex to flow from the tree. With rubber tapping, the tree is not cut down, and if the process is done carefully, the tree can be fine and latex can be extracted through tapping for up to five years. It also provides jobs to the indigenous groups living in the area.

Over the years, rubber tappers learned to not make deep incisions that would harm the tree. There are about 25,000 rubber tappers in the state of Acre, according to the Inter-American Development Bank, which funds the Acre Sustainable Development Program.

In the marketplace, Amazonian wild rubber is still overshadowed by cheap synthetic rubber and unsustainable rubber from plantations created post-deforestation.

“One of the reasons I was excited to join this campaign was to explore the rubber industry as a vehicle for green economics, which, if scaled, I see as offering real hope to the rainforest," Cole said. "However, if in the future the value of wild rubber can exceed what can be made from products that cause deforestation, then there is the real potential for a sustainable green economy.”

The limited edition line already sold out on the first day. The total 100% of profits will support Sky Rainforest Rescue and World Wildlife Fund’s work to help save one billion trees and provide opportunities to the local communities.

Eugenia-Khaki, stylistpick.com.

Rollinia-Nude Bracelet, stylistpick.com.

Inga-Ochre Necklace, stylistpick.com.