Thursday, January 17, 2013

Wrangler introduces moisturizing jeans

Image: vogue.co.uk.
Want smooth legs? At war with cellulite? Denim company Wrangler has found the solution with the first pair of jeans to hydrate the skin and prevent issues like cellulite.

The moisturizing jeans, known as the Denim Spa line, will come in three different assortments like Aloe Vera, Olive Extract, and Smooth Legs, the cellulite fighter.

Also with a dose of eco-beauty, the products absorbed in the skinny jeans contain natural oils and butters like passion fruit oil and shea butter.

Enjoy the moisturizing properties for up to two weeks. A replenishing spray for the jeans, which will be sold separately, adds longevity to the oils and butters for another 67 to 95 wears.

Currently, the Denim Spa Jeans in Olive Extract are available on eco-fashion friendly retailer asos.com with a price tag of $150. By the end of January, the other jeans will be added to the online inventory.

1 comment:

  1. I wonder if whatever chemicals they use will actually be safe to absorb into your skin all day long. Couldn't you just stick to slathering on your favorite moisturizer before you put on your normal jeans? Isn't that what most of us do already?

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