H+M reigns as #1 global user of organic cotton

H+M was the biggest user of organic cotton in the world in 2011 and 2010, the Textile Exchange announced this week.

“We congratulate H&M for again leading the list of the biggest users of certified organic cotton in the world," said LaRhea Pepper, Managing Director of Textile Exchange, in a press release. "H+M’s ambitious program continues to drive demand for organic cotton and other more sustainable fibers...This strategic work serves as a model for adopting and expanding the use of greener materials in the fashion industry.”

By 2020, H+M wants to use only sustainable cotton. The clothing brand has used organic cotton since 2004.