Macy's, Nature Conservancy team up to save Amazon rainforest

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Eco-fashion doesn't only encompass using eco-friendly and sustainable fabrics, it can also include regular fashion donating profits to an environmental cause.

Wednesday's episode of ABC's The View revealed the latest trends of the fashion lines associated with Macy's. The island-themed attire and fashion show surrounded Brazil with some of the profits being donated to the Nature Conservancy for "A Magical Journey: Brasil" campaign to save rainforests. The campaign runs from April 22-July 15, 2012.

The conservancy will receive 10% of the sale price of every item sold at O Mercado, a specialty boutique inside 300 Macy's stores nationwide with Brazilian-inspired fashion. Till the end of May, the "Give, Get and Save the Rainforest" at all 800 Macy's stores will encourage customers to give $3 to receive a savings pass for 15-20% off any item storewide. Macy's will donate 100% of those $3 to the conservancy. 

The campaign promotes designers like Isabela Capeto and Art da Terra, both specializing in eco-friendly handmade jewelry.


A list of upcoming promotional events (aka fashion shows) can be found here. Macy's hopes to reach a goal of $1 million to give to the conservancy to save the Amazon rainforest in Brazil.