Levi's, Water.org join forces in water shortage crisis

One billion people across the globe do not have access to clean drinking water. With the threat of climate change, water is becoming more scarce in these regions. Denim company Levi's built a partnership with Water.org to improve clothing production by using less water.

Levi's Water<Less multimedia campaign involves a variety of products including jeans, tries to get people motivated to do challenges, and shows videos of people living without clean water or working to get water back to these communities. 

According to the website, Levi's has made over 13 million Water<Less products and saved almost 45.5 million gallons of water.

One piece of advice Levi's is leaving for consumers is if they wash their Water<Less jeans once a week rather than twice a week, then we can all save over 226 million gallons of water.



Modern Bold Curve Ankle Skinny Jeans, $68, us.levi.com.

Pleated High Waist Shorts in Russet, $68, us.levi.com.

Modern Supreme Curve Straight Jeans in Early Dawn, $78, us.levi.com.