Friday, February 18, 2011

Beware of untrue eco-beauty products

Image: FreeDigitalPhotos.net.
Since I'm currently writing a chick lit novel with eco-beauty involved, I've been confiding in the Green Beauty Guide for its source of knowledge on the industry. 

Unfortunately, a product review for a natural deodorant came out erroneous. The product was advertised as a truly 'green' beauty product even with the Sephora stamp of approval. It turned out at the top of its ingredient list there was a corn-derived petrochemical known as propanediol. 

The average consumer might notice some chemical names, but when the product is considered environmentally safe, then you believe all the complicated names on the ingredient list comply with the code of green beauty. Even this shows the selling corporation's stamp doesn't mean it researched the product's background beyond what the label reads.

Apparently, companies are not telling the truth or have not educated themselves on what it means to be truly an eco-beauty product. Either way, the company is at fault, but don't fall into the trap. 

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